Case study | Residential roofing | Barrie, Ontario

Built for the calls your team can't get to.

A residential roofing company in Barrie. Their team answers the phone all day. In 30 days, 319 calls still came in that nobody could get to. The AI picked up every one.

30 days at a glance
319calls the team couldn't get to, all answered
76%of them came in while the office was open
101new job requests captured
13hang-ups won back by text
Before

300 voicemails. One weekend.

When a tornado hit Barrie, this roofer's phone didn't stop. By Monday there were over 300 voicemails waiting. The team had to dig through every one.

So they tried an answering service. It burned through minutes and rarely got the details they needed to call anyone back. The owner said it did more damage than good.

The problem was never a lack of calls. It was what happened to them.

September 8 to October 8, 2026

Then we ran a real month.

319

missed calls in 30 days.With a fully staffed front desk.

When the overflow calls came in

Most missed calls happen while you're open. The team is there. They're just busy.

What came out of 198 real conversations

  • New job requests and quotes101
  • Callbacks taken for the team37
  • Emergencies flagged and routed7

Every job request arrived with a name, an address and a callback number.

Read the transcript

You probably don't know how much business you're actually losing. Neither did this roofer, until we started answering every single call. In 30 days: 319 calls. 121 of them hung up before saying a word, but they got a text back in seconds. 13 came back and gave us the whole job. A quarter came in when the office was closed. The earliest at 5:45 in the morning, the latest at 8 p.m. on a Saturday. 101 new job requests. The name, the address, the callback number, ready before anybody picked up the phone. 7 of those were emergency leaks, flagged for the team within the minute. The conservative estimate was $71,000 of potential revenue recovered in one month. Those calls were always coming in. Nobody was counting them. Your phone could be doing the same thing right now. You just can't see it.

Hang-ups won back

13 jobs that would have been gone.

121 callers hung up before saying what they needed. Before, that was the end of it.

Now every one of them gets a text within seconds. 29 texted back, and 13 of those became jobs with full details.

Thirteen jobs from people who had already hung up.

  1. Hung up before talking121
  2. Got a text back104
  3. Texted back29
  4. Became a job13
The math

What that month was worth.

Roughly $65,000 to $75,000 in work. That's from calls that would have hit voicemail while the team was busy doing their jobs.

Here's the math. Take the 101 job requests. If one in four closes at around $2,000 a job, that's about $50,000. The 7 emergency leak calls usually turn into replacements. On the same assumptions, they add roughly $21,000.

It's an estimate, not a promise. But it's work that used to sit in a voicemail box.

Estimated work captured in 30 days

$65,000to$75,000

101 job requests, about 1 in 4 closing at around $2,000 a job, plus 7 emergency leak calls. An estimate, not a promise.

Overnight storm in Barrie

And when a storm hits?

A separate night, a separate storm. It came through Barrie overnight, and by morning the phone hadn't stopped.

Storm-damaged maple branches across a residential road in Barrie.
Evergreen tree snapped by an overnight storm in Barrie.
  • 32calls and texts in 24 hours
  • Every onecame in while the office was closed or the team was tied up
  • Every oneanswered
  • 6active leaks flagged and routed the same day

Those 6 leak calls alone: roughly $12,000 to $18,000 in work. That uses the same assumptions as above, before counting the quote requests that came in that day.

Last time, a storm meant 300 voicemails. This time, it meant a list.

I hate long weekends for this exact reason. Everyone checks out and I have to pick up the pieces. I'm glad it captured as much as it did, so we have a better chance at it.

Owner, residential roofing company, Barrie
How it works

What changes for you.

01

Your team keeps answering.

Nothing changes about how your office works.

02

The AI voice receptionist catches the overflow.

When every line is busy or the office is closed, it answers, gets the details and flags emergencies.

How the AI Receptionist works

Together, they're part of AI Backup Response.

See AI Backup Response
Straight answers

Common questions.

Can AI handle roofing emergency calls?

Yes. It recognizes urgent situations like active leaks and flags them to your team right away, with the address and details already captured.

What happens when someone hangs up?

They get a text within seconds that picks up where the call left off. In this month, 13 of them became jobs.

Does it replace my office staff?

No. Your team keeps answering like always. The AI only picks up the calls they can't get to. In this month, that was 319 calls.

Be ready

The next storm is coming. Will your phone be ready?

Let's look at what your phones are missing.